About Us

Hi, I’m Ilze Whiteman — The Cleaning Coach.
And if you’ve ever felt like running your cleaning business is breaking you instead of building you… I get it. I’ve been there.

There was a time I was burned out, underpaid, and constantly chasing customers.
I was working 60+ hours a week, but my bank account didn’t show it. I felt stuck in the “cheap cleaner” cycle — saying yes to everything, charging bargain prices, and carrying the weight of every problem myself.

I thought the answer was more customers… more marketing… more hustle.
But no matter how many flyers I printed or ads I paid for, nothing changed. My staff left, customers complained, and every mistake felt like it would ruin me.

That’s when I realised the truth:
👉 It’s not about doing more. It’s about building better foundations.

I stopped blaming myself. I stopped believing the lie that I just needed to “market harder.” Instead, I built systems. I trained my staff properly — not just how to clean, but how to deliver service like they owned the business. I raised my standards and positioned my company as the Rolls-Royce brand in my area.

And that changed everything.
✨ My staff became my salesforce.
✨ Clients respected me — and paid me what I was worth.
✨ I finally had time to grow, instead of just survive.

After 11 years of building my own six-figure cleaning company, I knew I had a choice: franchise my business… or help other cleaning business owners skip the years of pain and get straight to the good stuff.

I chose you.

Today, I coach cleaners across the UK on how to build the business they deserve — one that gives them freedom, financial security, and pride. Because I believe a problem is only a problem if you refuse to find a solution.

And the solution isn’t more marketing. It’s confidence, systems, and training that turn you from “just another cleaner” into the Rolls-Royce of cleaning businesses in your area.

So if you’re tired of running in circles, if you’re sick of working harder and earning less, I want you to know:
👉 You’re not broken.
👉 You’re not alone.
👉 And you don’t have to keep struggling.

This is your time to step up, claim your worth, and finally run the business you dreamed of when you first started.

I’m here to show you how.