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✨ Simply Superior Training

Stop Cleaning for Pennies.
Build a Brand That Pays Royally.

I'm Ilze Whiteman — The Cleaning Coach. I help cleaning business owners become the Rolls-Royce brand in their area. Earn more, stress less, attract premium clients who never haggle.

Browse Courses → Work With Ilze
500+
Owners Trained
£100K
Student Milestone
7
Specialist Courses

AI‑Powered Systems for Cleaning Businesses

From Overworked Cleaner to Six‑Figure CEO — with an AI Coach in Your Pocket (and no more admin chaos)

Steal back a day every week, raise your prices with confidence, and finally run a premium cleaning business without overwhelm.
Get the Free AI Pricing Starter

There are 4 levels of cleaning business owners.

Have a look down below and decide which one you want to be going forward.

A HENRY Cleaning Brand


You are a Henry cleaning service brand because you:

  • Are struggling to find clients
  • Are attracting customers buying on price only!
  • Afraid of employing and so worried about letting your baby go
  • Greedy customers that only want you to clean, which means you won't grow.
  • You are struggling to find the time for anything never mind admin
  • You are winging it without a clear plan! (no idea what to do next)

 

Does this sound like you?

If you have ticked more than two, you need to read on!

A DYSON Cleaning Brand


You are a DYSON cleaning service brand because you:

  • Are struggling with the clients you have (expecting miracles)
  • Are attracting customers buying on price
  • Not making a decent or any profit - scraping by every month and worried about paying wages
  • Staff constantly letting you down
  • You are struggling to find the time and working 24/7 (no family time)
  • You are winging it without a clear plan! (No idea what to do next)
  • Rushed off your feet (never-ending to-do list)
  • Can't see the light at the end of the tunnel

 

Does this sound like you?

If you have ticked more than two, you need to read on!

A SEBO Cleaning Brand


You are a SEBO cleaning service brand because you:

  • Dominate your area (you are the Go-To cleaning service).
  • Qualify your customers (not hunting for them).
  • Have quality cleaning staff that beg you to employ them.
  • Have your procedures in place. Super organised.
  • You have your customer journey in place. Customers love you!
  • Your business is recession-proof.
  • Never worry about competitors ever again.
  • You have quality time to spend with your family.
  • You have financial and time freedom! (That you deserve).
  • Finally, be proud of yourself and watch your family enjoy a happy future because you decided to say YES to change your destiny and become the person you know you can be!

Does this sound like you?

If you are not getting the results you want, then I say it's time you stop putting up with being a Henry or even a Dyson service; you see, if you think it's not even possible, then I am here to tell you that ....

It is; I have done it myself and helped hundreds of cleaning business owners just like you achieve it and get 100k in under a year!

Please remember that you can do things to have motivation come from inside (normally by making the right decisions), and MINDSET is something you set, and I can help you change and set it for you!

STOP waiting for things to change!

It never will unless you decide right now that you want and deserve more because I know you do!

Are you ready for more?

Are you ready to go to the next step in your business?

Have a look down below at how I can help you have financial and time freedom sooner than you ever thought possible!

 

Warning you will become super confident and become a badass business owner! So strap in!

Down below are a few ways that you can work with me!

Super Confident Cleaning Growth POD!

 


This membership is for you if you have a cleaning business and you need motivation and inspiration and wants to design a better life for yourself!

 

You see, confidence is a muscle you need to work on daily and once you know how you will become unstoppable!

This is my brand new membership for you to learn how to become super confident so you can be in charge of your life and business instead of your life running you!

Too many cleaning business owners quit because of burnout, and tomorrow could be the day that everything changes for the better! Never quit because your dreams inside you will never go away!

YOU deserve this to be a success, and YOU are worth it!!

Live monthly masterclasses to help you supercharge your life and work balance!

 

Classes include:

  • How to uplevel your thinking
  • A Diary to help you keep on track
  • Habits to grow confidence
  • How to set your mind up for success
  • Time management
  • Work-life balance
  • How to stop procrastinating
  • How to become solution oriented
  • Mood and vision boards
  • How to deal with stress

and so much, much more ❤︎

YES, PLEASE. I NEED MOTIVATION!

The Scale to 100K Cleaning Tribe!


This is a monthly membership for cleaning business owners that wants to scale to 1ooK in under a year so they can afford quality staff members with a fully committed and supportive cleaning family.

We help each other and make sure we are on track!

 

This is a place where you will be challenged to be your next better self so you can grow into the CEO that you are meant to be!

Investing in yourself is the best investment you can make, and you become who you most hang out with; with our Live Thursday night meetups, we celebrate everyone and also strategize together. These meetings are like SUPER FOOD for the brain and turn any hard day into an exciting one!

You get written and designed for your monthly newsletter, plus emails to help you earn more and raise your prices with confidence.

There are loads more benefits, including a Facebook messenger Chat for daily motivation, getting help with quotes and any help or advice you need really quickly!

This is a must if you want to employ quality staff and want to be part of a loving community.

READ MORE

Quality Cleaning Training Manual

 

There is nothing else on the market that teaches you where, how and with what to clean! No, you don't need hundreds of cleaning products to deliver a great cleaning job, but there is a massive difference between cleaning your own home and delivering an outstanding cleaning service!

This manual I used to train my cleaning staff to become cleaning technicians and to cut down on complaints!

This is a must-have if you want to be the go-to brand in your area and earn more money by delivering a PREMIUM (SEBO) cleaning standard!

READ MORE

All the legal forms you need to employ staff

 

All the forms that you will need to employ your staff, from a staff contract to what your staff ads should look like to attract quality staff!

Without these, you and your business are not protected, and your staff can take your customers and disrespect you by doing what they want instead of you!

But now you don't have to. With these fully customizable forms to simply copy and paste and add your logo, you can now look super professional and fully protect yourself and your business!

Have a look as there are three packages available, including a risk assessment form and health and safety. You can also purchase all f them at a discounted rate!

YES, PLEASE. I NEED TO PROTECT MY BUSINESS!

Want to learn more?

 

How much can I earn from my cleaning employees?

Jan 23, 2022

My top student Sonya Sanders from Spin 'N' Span went from 0k to 100K!

Feb 27, 2022

Kirsten Bradford on her way to success!

Mar 06, 2022

Who is

Ilze Whiteman

 

Are you ready to do what it takes to grow your cleaning business?

Are you tired of playing small, getting tiny little changes in your business, some up, some down, look, I've been where you are?

Twelve years ago I started my own cleaning business, and I came from the world of Bakery. Yes, I was a bakery manager with no formal business experience. So I decided to go on this 'cleaning business journey' and learn what I needed to know to build my empire.

I invested in courses to enhance my education and skills to grow my business.

However, the most important lesson I learned was to implement and to get things done that I knew I needed to get done instead of waiting for them to be perfect!

Now it's your turn...

It's time to be committed. It's time to do what needs to be done.

It's time to put a whole lot more energy into what it is that you're doing, and learn some new stuff. Learn some great new modern ideas that will help you move your business forward...

Join over 2000 members in my

Cleaning Business Community Facebook Group!

JOIN INSTANTLY

Do you need more custmers?

Download the roadmap to find and easy way of getting customers.

YES, I WOULD LIKE MORE CUSTOMERS, PLEASE.

If you want to stop cleaning yourself and work on your business!

The Membership is for cleaning business owners that want to earn 5K per month and have quality cleaning staff!

YES, PLEASE. I NEED THIS!

Check out what other cleaning business owners just like you are saying about

Ilze AKA The Cleaning Coach